English
Personal Brand Creation in the Digital Age
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Personal Branding: Its Essence, Goals and Classification
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Altmetric BadgeChapter 3 Personal Branding and the Challenges of the Information Revolution
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Altmetric BadgeChapter 4 Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature and Published Marketing Studies
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Altmetric BadgeChapter 5 Personal Branding Using YouTube in the United States and in Poland, as Shown by the Results of Empirical Research
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Altmetric BadgeChapter 6 Research Results, Verification of Research Hypotheses and Recommendations for Practice