Personal Brand Creation in the Digital Age

Overview of attention for book

Table of Contents

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Book Overview
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Chapter 1 Introduction
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Chapter 2 Personal Branding: Its Essence, Goals and Classification
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Chapter 3 Personal Branding and the Challenges of the Information Revolution
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Chapter 4 Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature and Published Marketing Studies
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Chapter 5 Personal Branding Using YouTube in the United States and in Poland, as Shown by the Results of Empirical Research
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Chapter 6 Research Results, Verification of Research Hypotheses and Recommendations for Practice

Overall attention for this book and its chapters

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Mentioned by

wikipedia: 6 Wikipedia pages

Citations

dimensions_citation: 13 Dimensions

Readers on

mendeley: 33 Mendeley

Summary Wikipedia Dimensions citations

You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.

Title	Personal Brand Creation in the Digital Age
Published by	Springer International Publishing, April 2018
DOI	10.1007/978-3-319-69697-3
ISBNs	978-3-31-969696-6, 978-3-31-969697-3
Authors	Mateusz Grzesiak, Grzesiak, Mateusz

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 33 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country	Count	As %
Unknown	33	100%

Demographic breakdown

Readers by professional status	Count	As %
Lecturer	5	15%
Student > Bachelor	4	12%
Student > Ph. D. Student	3	9%
Other	2	6%
Student > Master	2	6%
Other	2	6%
Unknown	15	45%

Readers by discipline	Count	As %
Social Sciences	9	27%
Business, Management and Accounting	6	18%
Design	2	6%
Unknown	16	48%