You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature and Published Marketing Studies
|
|---|---|
| Chapter number | 4 |
| Book title |
Personal Brand Creation in the Digital Age
|
| Published by |
Palgrave Pivot, Cham, January 2018
|
| DOI | 10.1007/978-3-319-69697-3_4 |
| Book ISBNs |
978-3-31-969696-6, 978-3-31-969697-3
|
| Authors |
Mateusz Grzesiak, Grzesiak, Mateusz |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 2 | 40% |
| Student > Ph. D. Student | 1 | 20% |
| Student > Master | 1 | 20% |
| Unknown | 1 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 2 | 40% |
| Business, Management and Accounting | 1 | 20% |
| Arts and Humanities | 1 | 20% |
| Unknown | 1 | 20% |