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Personal Brand Creation in the Digital Age

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Cover of 'Personal Brand Creation in the Digital Age'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Personal Branding: Its Essence, Goals and Classification
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    Chapter 3 Personal Branding and the Challenges of the Information Revolution
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    Chapter 4 Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature and Published Marketing Studies
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    Chapter 5 Personal Branding Using YouTube in the United States and in Poland, as Shown by the Results of Empirical Research
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    Chapter 6 Research Results, Verification of Research Hypotheses and Recommendations for Practice
Attention for Chapter 4: Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature and Published Marketing Studies
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