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Electronic Commerce 2018

Overview of attention for book
Attention for Chapter 10: Marketing and Advertising in E-Commerce
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Citations

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156 Dimensions

Readers on

mendeley
42 Mendeley
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Chapter title
Marketing and Advertising in E-Commerce
Chapter number 10
Book title
Electronic Commerce 2018
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-58715-8_10
Book ISBNs
978-3-31-958714-1, 978-3-31-958715-8
Authors

Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Mendeley readers

The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 42 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 17%
Student > Bachelor 6 14%
Student > Ph. D. Student 5 12%
Researcher 3 7%
Lecturer 2 5%
Other 5 12%
Unknown 14 33%
Readers by discipline Count As %
Business, Management and Accounting 13 31%
Computer Science 5 12%
Social Sciences 3 7%
Economics, Econometrics and Finance 2 5%
Arts and Humanities 1 2%
Other 2 5%
Unknown 16 38%