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Electronic Commerce 2018

Overview of attention for book
Cover of 'Electronic Commerce 2018'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Overview of Electronic Commerce
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    Chapter 2 E-Commerce: Mechanisms, Platforms, and Tools
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    Chapter 3 Retailing in Electronic Commerce: Products and Services
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    Chapter 4 Business-to-Business E-Commerce
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    Chapter 5 Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce
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    Chapter 6 Mobile Commerce and the Internet of Things
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    Chapter 7 Intelligent (Smart) E-Commerce
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    Chapter 8 Social Commerce: Foundations, Social Marketing, and Advertising
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    Chapter 9 Social Enterprise and Other Social Commerce Topics
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    Chapter 10 Marketing and Advertising in E-Commerce
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    Chapter 11 E-Commerce Security and Fraud Issues and Protections
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    Chapter 12 Electronic Commerce Payment Systems
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    Chapter 13 Order Fulfillment Along the Supply Chain in e-Commerce
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    Chapter 14 EC Strategy, Globalization, SMEs, and Implementation
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    Chapter 15 E-Commerce: Regulatory, Ethical, and Social Environments
Attention for Chapter 10: Marketing and Advertising in E-Commerce
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Citations

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182 Dimensions

Readers on

mendeley
47 Mendeley
Summary Dimensions citations
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Chapter title
Marketing and Advertising in E-Commerce
Chapter number 10
Book title
Electronic Commerce 2018
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-58715-8_10
Book ISBNs
978-3-31-958714-1, 978-3-31-958715-8
Authors

Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

View on publisher site

Mendeley readers

The data shown below were compiled from readership statistics for 47 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 47 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 7 15%
Student > Master 7 15%
Student > Ph. D. Student 5 11%
Researcher 4 9%
Lecturer 3 6%
Other 5 11%
Unknown 16 34%
Readers by discipline Count As %
Business, Management and Accounting 14 30%
Computer Science 6 13%
Social Sciences 3 6%
Economics, Econometrics and Finance 2 4%
Decision Sciences 1 2%
Other 3 6%
Unknown 18 38%

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