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Electronic Commerce 2018

Overview of attention for book
Cover of 'Electronic Commerce 2018'

Table of Contents

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    Book Overview
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    Chapter 1 Overview of Electronic Commerce
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    Chapter 2 E-Commerce: Mechanisms, Platforms, and Tools
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    Chapter 3 Retailing in Electronic Commerce: Products and Services
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    Chapter 4 Business-to-Business E-Commerce
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    Chapter 5 Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce
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    Chapter 6 Mobile Commerce and the Internet of Things
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    Chapter 7 Intelligent (Smart) E-Commerce
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    Chapter 8 Social Commerce: Foundations, Social Marketing, and Advertising
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    Chapter 9 Social Enterprise and Other Social Commerce Topics
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    Chapter 10 Marketing and Advertising in E-Commerce
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    Chapter 11 E-Commerce Security and Fraud Issues and Protections
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    Chapter 12 Electronic Commerce Payment Systems
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    Chapter 13 Order Fulfillment Along the Supply Chain in e-Commerce
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    Chapter 14 EC Strategy, Globalization, SMEs, and Implementation
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    Chapter 15 E-Commerce: Regulatory, Ethical, and Social Environments
Attention for Chapter 10: Marketing and Advertising in E-Commerce
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