You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Multisensuelle Markengestaltung: Rahmenbedingungen und Konzepte zum Markenverständnis
|
|---|---|
| Chapter number | 2 |
| Book title |
Klang macht Marken
|
| Published by |
Gabler, January 2008
|
| DOI | 10.1007/978-3-8349-9651-0_2 |
| Book ISBNs |
978-3-83-506084-5, 978-3-83-499651-0
|