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Klang macht Marken

Overview of attention for book
Attention for Chapter 3: Brand Sounds: Begriffsklärung und theoretische Grundlagen
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Chapter title
Brand Sounds: Begriffsklärung und theoretische Grundlagen
Chapter number 3
Book title
Klang macht Marken
Published by
Gabler, January 2008
DOI 10.1007/978-3-8349-9651-0_3
Book ISBNs
978-3-83-506084-5, 978-3-83-499651-0