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| Chapter title |
Methodik der empirischen Untersuchung: Theoriebildende Fallstudienanalyse
|
|---|---|
| Chapter number | 4 |
| Book title |
Klang macht Marken
|
| Published by |
Gabler, January 2008
|
| DOI | 10.1007/978-3-8349-9651-0_4 |
| Book ISBNs |
978-3-83-506084-5, 978-3-83-499651-0
|