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Mendeley readers
| Chapter title |
Motive und Wirkungen im viralen Marketing
|
|---|---|
| Chapter number | 15 |
| Book title |
Web 2.0
|
| Published by |
Springer, Berlin, Heidelberg, January 2008
|
| DOI | 10.1007/978-3-540-73701-8_15 |
| Book ISBNs |
978-3-54-073700-1, 978-3-54-073701-8
|
| Authors |
Sebastian Schulz, Gunnar Mau, Stella Löffler, Schulz, Sebastian, Mau, Gunnar, Löffler, Stella |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 25% |
| Unknown | 3 | 75% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 75% |
| Student > Doctoral Student | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 75% |
| Social Sciences | 1 | 25% |