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| Chapter title |
Motive des Konsumentenengagements im Open Source-Marketing
|
|---|---|
| Chapter number | 14 |
| Book title |
Web 2.0
|
| Published by |
Springer, Berlin, Heidelberg, January 2008
|
| DOI | 10.1007/978-3-540-73701-8_14 |
| Book ISBNs |
978-3-54-073700-1, 978-3-54-073701-8
|
| Authors |
Klaus-Peter Wiedmann, Sascha Langner, Nadine Hennigs, Wiedmann, Klaus-Peter, Langner, Sascha, Hennigs, Nadine |