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| Chapter title |
Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
|
|---|---|
| Chapter number | 13 |
| Book title |
Web 2.0
|
| Published by |
Springer, Berlin, Heidelberg, January 2008
|
| DOI | 10.1007/978-3-540-73701-8_13 |
| Book ISBNs |
978-3-54-073700-1, 978-3-54-073701-8
|
| Authors |
Olaf Göttgens, Sven Dörrenbächer, Göttgens, Olaf, Dörrenbächer, Sven |