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Mendeley readers
| Chapter title |
mCRM Möglichkeiten und Grenzen eines modernen Kundenbeziehungsmanagements
|
|---|---|
| Chapter number | 9 |
| Book title |
Erfolgsfaktoren des Mobile Marketing
|
| Published by |
Springer, Berlin, Heidelberg, January 2008
|
| DOI | 10.1007/978-3-540-85296-4_9 |
| Book ISBNs |
978-3-54-085295-7, 978-3-54-085296-4
|
| Authors |
G. Silberer, S. Schulz |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Switzerland | 3 | 14% |
| Germany | 2 | 10% |
| Unknown | 16 | 76% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 10 | 48% |
| Student > Ph. D. Student | 4 | 19% |
| Student > Master | 4 | 19% |
| Student > Postgraduate | 2 | 10% |
| Unknown | 1 | 5% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 10 | 48% |
| Computer Science | 7 | 33% |
| Arts and Humanities | 1 | 5% |
| Economics, Econometrics and Finance | 1 | 5% |
| Social Sciences | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 1 | 5% |