You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Title |
Erfolgsfaktoren des Mobile Marketing
|
|---|---|
| Published by |
Springer Berlin Heidelberg, August 2008
|
| DOI | 10.1007/978-3-540-85296-4 |
| ISBNs |
978-3-54-085295-7, 978-3-54-085296-4
|
| Editors |
Bauer, Hans H., Bryant, Melchior D., Dirks, Thorsten |
Mendeley readers
The data shown below were compiled from readership statistics for 126 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 5 | 4% |
| Spain | 1 | <1% |
| Unknown | 120 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 53 | 42% |
| Student > Master | 37 | 29% |
| Student > Ph. D. Student | 9 | 7% |
| Student > Postgraduate | 5 | 4% |
| Other | 5 | 4% |
| Other | 10 | 8% |
| Unknown | 7 | 6% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 54 | 43% |
| Computer Science | 26 | 21% |
| Economics, Econometrics and Finance | 20 | 16% |
| Social Sciences | 6 | 5% |
| Engineering | 6 | 5% |
| Other | 6 | 5% |
| Unknown | 8 | 6% |