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Mendeley readers
| Chapter title |
Web 2.0-Anwendungen im Kundenbindungsmanagement des M-Commerce
|
|---|---|
| Chapter number | 13 |
| Book title |
Erfolgsfaktoren des Mobile Marketing
|
| Published by |
Springer, Berlin, Heidelberg, January 2008
|
| DOI | 10.1007/978-3-540-85296-4_13 |
| Book ISBNs |
978-3-54-085295-7, 978-3-54-085296-4
|
| Authors |
D. Möhlenbruch, S. Dölling, R. Ritschel |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 5% |
| Unknown | 19 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 12 | 60% |
| Student > Master | 4 | 20% |
| Student > Postgraduate | 1 | 5% |
| Student > Ph. D. Student | 1 | 5% |
| Unknown | 2 | 10% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 45% |
| Economics, Econometrics and Finance | 6 | 30% |
| Computer Science | 2 | 10% |
| Social Sciences | 1 | 5% |
| Unknown | 2 | 10% |