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Mendeley readers
| Chapter title |
Controlling und Marketing als Schwesterfunktionen
|
|---|---|
| Chapter number | 33 |
| Book title |
Handbuch Marketingcontrolling
|
| Published by |
Gabler, January 2006
|
| DOI | 10.1007/978-3-8349-9335-9_33 |
| Book ISBNs |
978-3-40-914286-1, 978-3-83-499335-9
|
| Authors |
Werner Seidenschwarz, Ronald Gleich |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Postgraduate | 1 | 50% |
| Student > Master | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 2 | 100% |