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Chapter title |
Dienstleistungsprozesse im E-Business: Herausforderungen für das Marketingcontrolling
|
---|---|
Chapter number | 44 |
Book title |
Handbuch Marketingcontrolling
|
Published by |
Gabler, January 2006
|
DOI | 10.1007/978-3-8349-9335-9_44 |
Book ISBNs |
978-3-40-914286-1, 978-3-83-499335-9
|
Authors |
Axel P. Lehmann |