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European Retail Research

Overview of attention for book
Cover of 'European Retail Research'

Table of Contents

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    Book Overview
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    Chapter 1 How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands
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    Chapter 2 The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model
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    Chapter 3 Direct Selling: Consumer Profile, Clusters and Satisfaction
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    Chapter 4 Logistics Service Quality and Technology Investment in Retailing
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    Chapter 5 Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?
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    Chapter 6 Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes
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    Chapter 7 An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic Strategy
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    Chapter 8 Retailing in Germany: Current Landscape and Future Trends
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    Chapter 9 The Finnish Retail Market: Overview
Attention for Chapter 1: How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands
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