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Mendeley readers
Chapter title |
How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands
|
---|---|
Chapter number | 1 |
Book title |
European Retail Research
|
Published by |
Gabler Verlag, Wiesbaden, January 2009
|
DOI | 10.1007/978-3-8349-8203-2_1 |
Book ISBNs |
978-3-83-491225-1, 978-3-83-498203-2
|
Authors |
Juan Carlos Gázquez-Abad, Manuel Sánchez-Pérez |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 2 | 18% |
Professor | 1 | 9% |
Lecturer > Senior Lecturer | 1 | 9% |
Student > Master | 1 | 9% |
Unknown | 6 | 55% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 36% |
Materials Science | 1 | 9% |
Unknown | 6 | 55% |