You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model
|
|---|---|
| Chapter number | 2 |
| Book title |
European Retail Research
|
| Published by |
Gabler Verlag, Wiesbaden, January 2009
|
| DOI | 10.1007/978-3-8349-8203-2_2 |
| Book ISBNs |
978-3-83-491225-1, 978-3-83-498203-2
|
| Authors |
Roland Helm, Antje Mark, Sabine Bley |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 33% |
| Student > Bachelor | 1 | 17% |
| Student > Master | 1 | 17% |
| Unknown | 2 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 50% |
| Economics, Econometrics and Finance | 1 | 17% |
| Unknown | 2 | 33% |