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| Chapter title |
Strategisches Dienstleistungsmarketing
|
|---|---|
| Chapter number | 4 |
| Book title |
Dienstleistungsmarketing
|
| Published by |
Gabler Verlag, January 2000
|
| DOI | 10.1007/978-3-322-94833-5_4 |
| Book ISBNs |
978-3-32-294834-2, 978-3-32-294833-5
|
| Authors |
Heribert Meffert, Manfred Bruhn, Meffert, Heribert, Bruhn, Manfred |