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Chapter title |
Informationsgrundlagen des Dienstleistungsmarketing
|
---|---|
Chapter number | 3 |
Book title |
Dienstleistungsmarketing
|
Published by |
Gabler Verlag, January 2000
|
DOI | 10.1007/978-3-322-94833-5_3 |
Book ISBNs |
978-3-32-294834-2, 978-3-32-294833-5
|
Authors |
Heribert Meffert, Manfred Bruhn, Meffert, Heribert, Bruhn, Manfred |