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Introduction to Electronic Commerce and Social Commerce

Overview of attention for book
Cover of 'Introduction to Electronic Commerce and Social Commerce'

Table of Contents

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    Book Overview
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    Chapter 1 Overview of Electronic Commerce and Social Commerce
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    Chapter 2 E-Commerce: Mechanisms, Platforms, and Tools
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    Chapter 3 Retailing in Electronic Commerce: Products and Services
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    Chapter 4 Business-to-Business E-Commerce
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    Chapter 5 Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce
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    Chapter 6 Mobile Commerce and the Internet of Things
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    Chapter 7 Social Commerce: Foundations, Social Marketing, and Advertising
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    Chapter 8 Social Enterprise and Other Social Commerce Topics
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    Chapter 9 Marketing and Advertising in E-Commerce
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    Chapter 10 E-Commerce Security and Fraud Issues and Protections
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    Chapter 11 Electronic Commerce Payment Systems and Order Fulfillment
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    Chapter 12 Implementation Issues: From Globalization to Justification, Privacy, and Regulation
Attention for Chapter 2: E-Commerce: Mechanisms, Platforms, and Tools
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