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Introduction to Electronic Commerce and Social Commerce

Overview of attention for book
Attention for Chapter 7: Social Commerce: Foundations, Social Marketing, and Advertising
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11 Mendeley
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Chapter title
Social Commerce: Foundations, Social Marketing, and Advertising
Chapter number 7
Book title
Introduction to Electronic Commerce and Social Commerce
Published by
Springer, Cham, January 2017
DOI 10.1007/978-3-319-50091-1_7
Book ISBNs
978-3-31-950090-4, 978-3-31-950091-1
Authors

Efraim Turban, Judy Whiteside, David King, Jon Outland, Turban, Efraim, Whiteside, Judy, King, David, Outland, Jon

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 11 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 18%
Student > Master 2 18%
Lecturer 1 9%
Unknown 6 55%
Readers by discipline Count As %
Business, Management and Accounting 2 18%
Computer Science 1 9%
Psychology 1 9%
Social Sciences 1 9%
Unknown 6 55%