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Strategic Retail Management

Overview of attention for book
Cover of 'Strategic Retail Management'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Retail Formats — Food
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    Chapter 3 Retail Formats — Non-Food
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    Chapter 4 New Competitors — Vertical Strategies
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    Chapter 5 Growth Strategies
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    Chapter 6 The Internationalisation of Retailing
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    Chapter 7 Retail Branding and Positioning
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    Chapter 8 Store Location — Trading Area Analysis and Site Selection
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    Chapter 9 Merchandise and Category Management
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    Chapter 10 Pricing
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    Chapter 11 Instore Marketing
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    Chapter 12 Customer Relationship Management
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    Chapter 13 Buying — Strategy and Concepts
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    Chapter 14 Logistics — Physical Distribution
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    Chapter 15 Logistics — Supply Chain Management and Information Management
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    Chapter 16 Controlling and Financial Management
Attention for Chapter 12: Customer Relationship Management
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Citations

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