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| Chapter title |
Customer Relationship Management
|
|---|---|
| Chapter number | 12 |
| Book title |
Strategic Retail Management
|
| Published by |
Gabler, January 2007
|
| DOI | 10.1007/978-3-8349-9272-7_12 |
| Book ISBNs |
978-3-83-490287-0, 978-3-83-499272-7
|