You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Retail Branding and Positioning
|
|---|---|
| Chapter number | 7 |
| Book title |
Strategic Retail Management
|
| Published by |
Gabler, January 2007
|
| DOI | 10.1007/978-3-8349-9272-7_7 |
| Book ISBNs |
978-3-83-490287-0, 978-3-83-499272-7
|