Identitätsbasierte Markenführung

Overview of attention for book

Cover of 'Identitätsbasierte Markenführung'

Table of Contents

Attention for Chapter 4: Operatives Markenmanagement

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Citations

dimensions_citation: 61 Dimensions

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mendeley: 4 Mendeley

Summary Dimensions citations

So far, Dimensions has found 61 publications that cite this research output.

61

The most recent citing publications are shown below. View all 61 publications that cite this research output on Dimensions.

The New Paradigm: H2H Marketing

Book chapter (July 2023)

Emotional Communication and Interaction with Target Groups Exemplified by Public Educational Institutions

Book chapter (July 2023)

Nachhaltigkeitsorientierte Markenpolitik

Book chapter (May 2023)

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