You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Grundlagen der identitätsbasierten Markenführung
|
|---|---|
| Chapter number | 1 |
| Book title |
Identitätsbasierte Markenführung
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-07506-4_1 |
| Book ISBNs |
978-3-65-807505-7, 978-3-65-807506-4
|
| Authors |
Christoph Burmann, Tilo Halaszovich, Michael Schade, Frank Hemmann |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 60% |
| Other | 1 | 20% |
| Unknown | 1 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 20% |
| Computer Science | 1 | 20% |
| Psychology | 1 | 20% |
| Design | 1 | 20% |
| Unknown | 1 | 20% |