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Mendeley readers
| Chapter title |
Strategisches Markenmanagement
|
|---|---|
| Chapter number | 3 |
| Book title |
Identitätsbasierte Markenführung
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-07506-4_3 |
| Book ISBNs |
978-3-65-807505-7, 978-3-65-807506-4
|
| Authors |
Christoph Burmann, Tilo Halaszovich, Michael Schade, Frank Hemmann |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 67% |
| Other | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 33% |
| Computer Science | 1 | 33% |
| Design | 1 | 33% |