Identitätsbasierte Markenführung

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Cover of 'Identitätsbasierte Markenführung'

Table of Contents

Attention for Chapter 5: Identitätsbasiertes Markencontrolling

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Citations

dimensions_citation: 61 Dimensions

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So far, Dimensions has found 61 publications that cite this research output.

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The New Paradigm: H2H Marketing

Book chapter (July 2023)

Emotional Communication and Interaction with Target Groups Exemplified by Public Educational Institutions

Book chapter (July 2023)

Nachhaltigkeitsorientierte Markenpolitik

Book chapter (May 2023)

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