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Integrativ-Prozessuales Marketing

Overview of attention for book
Cover of 'Integrativ-Prozessuales Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Charakterisierung des Marketing
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    Chapter 2 Marktforschung
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    Chapter 3 Strategisches Marketing (Marktprogramm-Erstellung)
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    Chapter 4 Marktkommunikation
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    Chapter 5 Abschluss Marktvertrag
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    Chapter 6 Realisierung
Attention for Chapter 2: Marktforschung
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