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| Chapter title |
Marktforschung
|
|---|---|
| Chapter number | 2 |
| Book title |
Integrativ-Prozessuales Marketing
|
| Published by |
Gabler Verlag, Wiesbaden, January 2004
|
| DOI | 10.1007/978-3-663-10376-9_2 |
| Book ISBNs |
978-3-40-921427-8, 978-3-66-310376-9
|
| Authors |
Roland Mattmüller |