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Timeline
Chapter title |
Charakterisierung des Marketing
|
---|---|
Chapter number | 1 |
Book title |
Integrativ-Prozessuales Marketing
|
Published by |
Gabler Verlag, Wiesbaden, January 2004
|
DOI | 10.1007/978-3-663-10376-9_1 |
Book ISBNs |
978-3-40-921427-8, 978-3-66-310376-9
|
Authors |
Roland Mattmüller |