A Bibliometric Analysis of Buzz Marketing: Research Areas, Concerns, and Suggestions for Advancement
Preprint in SSRN Electronic Journal (January 2021)
The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.
Preprint in SSRN Electronic Journal (January 2021)
Article in AJIT-e Academic Journal of Information Technology (January 2020)
Book chapter (August 2016)