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Mendeley readers
| Title |
The Seven Principles of WOM and Buzz Marketing
|
|---|---|
| Published by |
Springer Berlin Heidelberg, October 2009
|
| DOI | 10.1007/978-3-642-02109-1 |
| ISBNs |
978-3-64-202108-4, 978-3-64-202109-1
|
| Authors |
Mourdoukoutas, Panos, Siomkos, George J. |
Mendeley readers
The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 27 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 10 | 37% |
| Student > Master | 4 | 15% |
| Professor | 2 | 7% |
| Student > Ph. D. Student | 1 | 4% |
| Lecturer > Senior Lecturer | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 9 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 30% |
| Computer Science | 3 | 11% |
| Economics, Econometrics and Finance | 3 | 11% |
| Environmental Science | 1 | 4% |
| Arts and Humanities | 1 | 4% |
| Other | 3 | 11% |
| Unknown | 8 | 30% |