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Mendeley readers
| Chapter title |
Principle 6: Launch a WOM Campaign
|
|---|---|
| Chapter number | 7 |
| Book title |
The Seven Principles of WOM and Buzz Marketing
|
| Published by |
Springer, Berlin, Heidelberg, January 2009
|
| DOI | 10.1007/978-3-642-02109-1_7 |
| Book ISBNs |
978-3-64-202108-4, 978-3-64-202109-1
|
| Authors |
Panos Mourdoukoutas, George J. Siomkos |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Postgraduate | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 1 | 100% |