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The Seven Principles of WOM and Buzz Marketing

Overview of attention for book
Cover of 'The Seven Principles of WOM and Buzz Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: How to Cross the Tipping Point
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    Chapter 2 Principle 1: Begin with the Consumer
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    Chapter 3 Principle 2: Be Innovative
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    Chapter 4 Principle 3: Target the Right Group
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    Chapter 5 Principle 4: Create the Right Message
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    Chapter 6 Principle 5: Find the Right Context
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    Chapter 7 Principle 6: Launch a WOM Campaign
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    Chapter 8 Principle 7. Turn WOM into Buzz
Attention for Chapter 6: Principle 5: Find the Right Context
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