You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Portfolio-Werbung: Durch die Kommunikation der Markenarchitektur die Corporate Brand stärken und verknüpfen
|
---|---|
Chapter number | 26 |
Book title |
Corporate Brand Management
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-8349-3862-6_26 |
Book ISBNs |
978-3-83-493446-8, 978-3-83-493862-6
|
Authors |
Christian Boris Brunner, Brunner, Christian Boris |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 100% |