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Mendeley readers
Chapter title |
Customer Touchpoint Management für Corporate Brands umsetzen
|
---|---|
Chapter number | 23 |
Book title |
Corporate Brand Management
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-8349-3862-6_23 |
Book ISBNs |
978-3-83-493446-8, 978-3-83-493862-6
|
Authors |
Franz-Rudolf Esch, Jan F Klein, Christian Knörle, Mirjam Schmitt, Esch, Franz-Rudolf, Klein, Jan F, Knörle, Christian, Schmitt, Mirjam |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 22 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 10 | 45% |
Student > Master | 5 | 23% |
Student > Ph. D. Student | 2 | 9% |
Unspecified | 1 | 5% |
Unknown | 4 | 18% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 27% |
Economics, Econometrics and Finance | 5 | 23% |
Computer Science | 4 | 18% |
Unspecified | 1 | 5% |
Social Sciences | 1 | 5% |
Other | 0 | 0% |
Unknown | 5 | 23% |