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Mendeley readers
Chapter title |
Social Media für die Markenkommunikation einsetzen
|
---|---|
Chapter number | 25 |
Book title |
Corporate Brand Management
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-8349-3862-6_25 |
Book ISBNs |
978-3-83-493446-8, 978-3-83-493862-6
|
Authors |
Marco Hardiman, Hardiman, Marco |
Mendeley readers
The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 17 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 6 | 35% |
Student > Master | 5 | 29% |
Unspecified | 1 | 6% |
Student > Postgraduate | 1 | 6% |
Researcher | 1 | 6% |
Other | 0 | 0% |
Unknown | 3 | 18% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 9 | 53% |
Economics, Econometrics and Finance | 2 | 12% |
Unspecified | 1 | 6% |
Psychology | 1 | 6% |
Design | 1 | 6% |
Other | 0 | 0% |
Unknown | 3 | 18% |