↓ Skip to main content
What is this page? Embed badge

Einstieg in das Influencer Marketing

Overview of attention for book
Cover of 'Einstieg in das Influencer Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Steigende Bedeutung des Influencer Marketing im Marketing-Mix von Unternehmen
  3. Altmetric Badge
    Chapter 2 Entstehung und Abgrenzung des Influencer Marketing
  4. Altmetric Badge
    Chapter 3 Grundlagen des Influencer Marketing
  5. Altmetric Badge
    Chapter 4 Funktionsweise des Influencing
  6. Altmetric Badge
    Chapter 5 Strategien und Vorgehensweise für das Influencer Marketing
Attention for Chapter 2: Entstehung und Abgrenzung des Influencer Marketing
Altmetric Badge

Citations

dimensions_citation
32 Dimensions

Readers on

mendeley
12 Mendeley
Summary Dimensions citations
So far, Dimensions has found 32 publications that cite this research output.

32

The most recent citing publications are shown below. View all 32 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.