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Mendeley readers
| Title |
Einstieg in das Influencer Marketing
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, November 2017
|
| DOI | 10.1007/978-3-658-19745-2 |
| ISBNs |
978-3-65-819744-5, 978-3-65-819745-2
|
| Authors |
Nirschl, Marco, Steinberg, Laurina |
Mendeley readers
The data shown below were compiled from readership statistics for 135 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 135 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 70 | 52% |
| Student > Master | 30 | 22% |
| Researcher | 2 | 1% |
| Student > Ph. D. Student | 1 | <1% |
| Professor | 1 | <1% |
| Other | 1 | <1% |
| Unknown | 30 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 56 | 41% |
| Economics, Econometrics and Finance | 28 | 21% |
| Social Sciences | 6 | 4% |
| Psychology | 4 | 3% |
| Computer Science | 3 | 2% |
| Other | 5 | 4% |
| Unknown | 33 | 24% |