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Mendeley readers
| Chapter title |
Steigende Bedeutung des Influencer Marketing im Marketing-Mix von Unternehmen
|
|---|---|
| Chapter number | 1 |
| Book title |
Einstieg in das Influencer Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-19745-2_1 |
| Book ISBNs |
978-3-65-819744-5, 978-3-65-819745-2
|
| Authors |
Marco Nirschl, Laurina Steinberg, Nirschl, Marco, Steinberg, Laurina |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 10 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 50% |
| Lecturer | 1 | 10% |
| Student > Master | 1 | 10% |
| Unknown | 3 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 30% |
| Economics, Econometrics and Finance | 2 | 20% |
| Psychology | 1 | 10% |
| Social Sciences | 1 | 10% |
| Unknown | 3 | 30% |