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Einstieg in das Influencer Marketing

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Cover of 'Einstieg in das Influencer Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Steigende Bedeutung des Influencer Marketing im Marketing-Mix von Unternehmen
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    Chapter 2 Entstehung und Abgrenzung des Influencer Marketing
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    Chapter 3 Grundlagen des Influencer Marketing
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    Chapter 4 Funktionsweise des Influencing
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    Chapter 5 Strategien und Vorgehensweise für das Influencer Marketing
Attention for Chapter 1: Steigende Bedeutung des Influencer Marketing im Marketing-Mix von Unternehmen
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