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Best Practices in Marketing and their Impact on Quality of Life

Overview of attention for book
Cover of 'Best Practices in Marketing and their Impact on Quality of Life'

Table of Contents

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    Book Overview
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    Chapter 1 Quality-of-Life Marketing: An Introduction to the Topic
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    Chapter 2 Case 1: The Alliance for Appalachia
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    Chapter 3 Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets
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    Chapter 4 Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece
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    Chapter 5 Case 4: Communicating Town
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    Chapter 6 Case 5: Get Your Life into Gear
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    Chapter 7 Case 6: Development of a Marketing Strategy for German Minority Association in Croatia
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    Chapter 8 Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life
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    Chapter 9 Case 8: Relationship Marketing in the Local Authority
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    Chapter 10 Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services
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    Chapter 11 Case 10: Hagar: From Darkness to Hope in Cambodia
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    Chapter 12 Case 11: Increasing Organ Donation: The Case for Social Marketing
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    Chapter 13 Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPAÇO DAS IDADES)
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    Chapter 14 Case 13: Preventing Diabetes-Related Amputations
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    Chapter 15 Case 14: Qimaavik Women’s Shelter
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    Chapter 16 Case 15: Improving Employees’ Quality of Life
Attention for Chapter 5: Case 4: Communicating Town
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