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Best Practices in Marketing and their Impact on Quality of Life

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Cover of 'Best Practices in Marketing and their Impact on Quality of Life'

Table of Contents

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    Book Overview
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    Chapter 1 Quality-of-Life Marketing: An Introduction to the Topic
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    Chapter 2 Case 1: The Alliance for Appalachia
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    Chapter 3 Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets
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    Chapter 4 Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece
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    Chapter 5 Case 4: Communicating Town
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    Chapter 6 Case 5: Get Your Life into Gear
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    Chapter 7 Case 6: Development of a Marketing Strategy for German Minority Association in Croatia
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    Chapter 8 Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life
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    Chapter 9 Case 8: Relationship Marketing in the Local Authority
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    Chapter 10 Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services
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    Chapter 11 Case 10: Hagar: From Darkness to Hope in Cambodia
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    Chapter 12 Case 11: Increasing Organ Donation: The Case for Social Marketing
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    Chapter 13 Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPAÇO DAS IDADES)
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    Chapter 14 Case 13: Preventing Diabetes-Related Amputations
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    Chapter 15 Case 14: Qimaavik Women’s Shelter
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    Chapter 16 Case 15: Improving Employees’ Quality of Life
Attention for Chapter 5: Case 4: Communicating Town
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Chapter title
Case 4: Communicating Town
Chapter number 5
Book title
Best Practices in Marketing and their Impact on Quality of Life
Published by
Springer, Dordrecht, January 2013
DOI 10.1007/978-94-007-5878-0_5
Book ISBNs
978-9-40-075877-3, 978-9-40-075878-0
Authors

Anna Vaňová, Alica Božíková, Miroslav Foret

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