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Chapter title |
Case 6: Development of a Marketing Strategy for German Minority Association in Croatia
|
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Chapter number | 7 |
Book title |
Best Practices in Marketing and their Impact on Quality of Life
|
Published by |
Springer, Dordrecht, January 2013
|
DOI | 10.1007/978-94-007-5878-0_7 |
Book ISBNs |
978-9-40-075877-3, 978-9-40-075878-0
|
Authors |
Mirna Leko Šimić, Renata Trischler |