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Chapter title |
The Determinants of Consumer Multi-Media Kiosk (Mmk) Adoption Behavior in Taiwan: The Dyadic Perspectives
|
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Chapter number | 12 |
Book title |
Cultural Perspectives in a Global Marketplace
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18696-2_12 |
Book ISBNs |
978-3-31-918695-5, 978-3-31-918696-2
|
Authors |
Kuan-Yin Lee, Shu-Tzu Huang, Yin-Chiech Hsu |