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Cultural Perspectives in a Global Marketplace

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Cover of 'Cultural Perspectives in a Global Marketplace'

Table of Contents

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    Book Overview
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    Chapter 1 Of Universal and Regional Cultural Values in Multicultural Markets: Implications for Marketers
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    Chapter 2 Testing the Association of Ethnic Identity and Acculturation
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    Chapter 3 How Bonding are Latin America’s Cultural and Economic Bonds? The Case of International Advertising Standardization in the Mercosur
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    Chapter 4 Articulating the Meanings Attached to Collective Experiences of Ethical Consumption: A View from Spain
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    Chapter 5 Development of a Short and Valid Scale to Assess Consumers’ Cognitive Justifications for Not Behaving Ethically: A Canada-China Study
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    Chapter 6 Learning Orientation and Radical Innovation as Antecedents of Business Performance
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    Chapter 7 The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Domestic and Foreign Markets
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    Chapter 8 Measuring Brand Stress and Identifying Consumers’ Coping Strategies: An Exploratory Study in Germany
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    Chapter 9 Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany
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    Chapter 10 Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour
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    Chapter 11 References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mechanical Engineering Firms
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    Chapter 12 The Determinants of Consumer Multi-Media Kiosk (Mmk) Adoption Behavior in Taiwan: The Dyadic Perspectives
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    Chapter 13 Capturing the Home Country Conditions for Exporting SMEs: Scale Development and Implications
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    Chapter 14 The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis
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    Chapter 15 Communication in Service Contexts
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    Chapter 16 Vegas-Style Casinos in China: The Role of Customer Type and Gender on Casino Service Perceptions
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    Chapter 17 Understanding Cross-Racial Consumer-to-Consumer Interaction Through Interracial Anxiety and Cross-Group Contact
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    Chapter 18 Emotions in Troubled Business-to-Business Relationships – A Finnish Perspective
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    Chapter 19 We Products Versus me Products: The Interdependt Self in the Adoption and use of Products
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    Chapter 20 The Effect of Nonmusical Sound for Corporate Branding and Consumer Behavior
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    Chapter 21 Model Based Marketing Teaching Framework using Web Technologies
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    Chapter 22 Relationship Quality: Illustrations of ‘Best’ and ‘Worst’
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    Chapter 23 Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health
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    Chapter 24 Ethical Judgments by Salespeople and the Impact on between Salespersons and Sales Managers in the Modern Sales Environment
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    Chapter 25 Internationalising the French Education Paradigm
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    Chapter 26 Rock on! Factors Influencing the Brand Equity of the International Comeback Rock Groups
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    Chapter 27 H. Stern: Becoming an International Luxury Brand
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    Chapter 28 From Local to Global: Brand Replacement from a Consumer’s Perspective
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    Chapter 29 E-Loyalty: Its Antecedents, Implications and Differences between Developed and Developing Countries
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    Chapter 30 Minding the Marketplace: Protection and Enforcement of the Marks that Matter through Alternative Dispute Resolution
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    Chapter 31 Cross Cultural Complaint Behavior Due to a Price Increase
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    Chapter 32 Psychological and Cultural Factors in the use of Just-Below Pricing
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    Chapter 33 The Feed-In Tariff as a Pricing Mechanism for Residential Solar Panel Installations: Germany vs. The USA
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    Chapter 34 When Less is More: A Comparative Study on Advertising Avoidance
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    Chapter 35 The Role of Technology in Changing the Arab Culture
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    Chapter 36 Which Personality Traits are Promoted by Managers? the Brand Personality of National and International Brands from the Supply Side
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    Chapter 37 Brand Personality and Consumer-Based Brand Equity: A Study among Polish Consumers
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    Chapter 38 Capturing Retail/Service Personality across Service Contexts
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    Chapter 39 The Influence of Organizational Culture on Advertising Agencies: The Case of the French Advertising Industry
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    Chapter 40 The Attitude of Tunisian Consumers Towards Comparative Advertising
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    Chapter 41 Globalization, Identity, Culture and Consumer Behavior: A Cross-Cultural Study of Chilean and Canadian Consumers
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    Chapter 42 Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective
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    Chapter 43 Culture, Generational Membership and Perceptions of Educational Excellence: Counterintuitive Implications for Marketing Education across Cultures
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    Chapter 44 Six Degrees of Separation: A Review of Guiding Principles in Sustainable Marketing Education
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    Chapter 45 Do Online Learning Tools have the Same Influence on Learning between Different Cultural Groups?
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    Chapter 46 Marketing to 50+ Generations: An Overview of E-Behaviour in the UK and France
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    Chapter 47 Impact of Media Celebrities on Geny Fashionistas in China
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    Chapter 48 The Commercialisation of Charities – Developing or Destroying the Brand?
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    Chapter 49 Franchise Expansion into International Markets: The Role of Entrepreneurial Orientation and Knowledge Resources
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    Chapter 50 Underlying Motivations for Attending Soccer Games
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    Chapter 51 An Explanation of Elderly Tourist Decisions on Travelling to Risky Destinations
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    Chapter 52 Motivation and Satisfaction of Chinese Tourists in Korea
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    Chapter 53 Beyond Place Sharing, The Shopping Experience of Tourists and Natives: The Case of the Medina of Sousse
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    Chapter 54 From Eastern Dawn to Nothern Lights: A Comparative Analysis of CSR Implementation Practices across Europe
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    Chapter 55 Perceived Environmental Uncertainty, Market-Orientation Strategy, and Organizational Structure in South Korean Apparel Retail Stores
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    Chapter 56 The Design of a Methodology to Develop Competitive Rural Tourism Products and their Implementation in the Municipalities of Colima and Comala, Mexico
Overall attention for this book and its chapters
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Title
Cultural Perspectives in a Global Marketplace
Published by
Springer International Publishing, May 2015
DOI 10.1007/978-3-319-18696-2
ISBNs
978-3-31-918695-5, 978-3-31-918696-2
Editors

Sharma, Dheeraj

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 8 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 38%
Student > Bachelor 2 25%
Other 1 13%
Student > Postgraduate 1 13%
Student > Ph. D. Student 1 13%
Other 0 0%
Readers by discipline Count As %
Business, Management and Accounting 4 50%
Unspecified 1 13%
Environmental Science 1 13%
Computer Science 1 13%
Psychology 1 13%
Other 0 0%